Scope: Chiropractic Practice, Identity, Branding (Logo)
Mission: Design and implement a new identity for a growing chiropractic practice.
Key Insight: Always searching for unique arrangements of icons to create new ways of communicating common concepts, this design came to me as a simple function of the spine. It's interlocking puzzle pieces, an amazing mechanism that is both rigid and supple.
The core of this practice's philosophy and style of care was focused on the relationship between the spine and the nervous system, healing the body's own support system to maintain health. The term chiropractic is a latin term "hand action." And, of course, patient/doctor collaboration is also a complex connection. Add all these together and the logo nearly designed itself.