Scope: Community identity and branding for alternative public high school, Washington state.
Mission: Coordinate a collaborative and design a collateral piece to reflect the unique community and curriculum of this alternative public high school.
Key Insight: The creation of this capabilities brochure was a kind of highly focused "crowdsourcing" in that I was called upon to collaborate with a panel of the school’s current students to eventually achieve their buy-in and support for the design and voice of the brochure. The exterior of the piece promoted students outside the classroom doing fieldwork, featured inside the piece was an interior spread of one-on-one teacher/student cameos and intimate classroom settings. Individual students and small classes filled the foldout pages.