Scope: National Fashion Retailer, Launching a Seasonal Collection
Mission: Design and illustrate a summery direct mail package for Nordstrom’s fashion-centric market worldwide.
Key Insight: To quote Coco Chanel (of all people): "Fashion is not something that exists in dresses only. Fashion is in the sky. In the street. Fashion has to do with ideas. The way we live." Fashion, like life, also changes with the seasons. The "cycles of style:" Fall, Winter, Spring and Summer, revolve and out comes brilliant new lines of clothes, accessories and shoes.
With this piece, one of many from our fashion design collection for the Seattle style leader, Nordstrom allowed Brofsky Design to create the imagery for their Summer collection. The layered flower motif in combination with the graphic striped boarder modernizes the classic concept. Elegant from concept to execution, the illustration is hand painted and printed with gold ink.