Scope: National Port Facility, National Airport, Regional Marinas, Industrial and Business Park, Logo
Key Insight: Revitalize a 20+ year old logo for a Port that had grown into multi-faceted business that was in sore need of garnering support from a disengaged community in the midst of a recession. The port’s CEO, a visionary charismatic Cary Bozeman had been mayor of Bremerton and Bellevue, lead the port’s first branding effort. The new logo, using a collage of iconography, references the port’s mission to develop and manage two marinas, an industrial park and national airport, and provide recreational opportunities for the community. An upbeat color palette modernizes the final solution.